RACHAEL

YAHNE

The Portfolio

Writer, journalist, award-winning blogger, copywriter and advocate.

I specialize in lifestyle content such as fashion, health and wellness articles, personal essays and interviews highlighting innovators such as designers and artists. My work has been featured online and in print internationally in major magazines, two books, countless websites, brands galore and my own various sites and projects. As a fashion journalist, I won 2012 Fashion Blog of the Year Award for an interview series I authored in Seattle, and have covered runway shows, collection releases, look book creations and held e-commerce editor roles in various companies. In nonprofit work, I underwent a Year of Service in Americorp, and today use my writing to help causes further their mission locally and internationally. Whether it's lifestyle, fashion or philanthropic in nature, I am committed to lending my expertise to companies and causes that champion individuality, which fuels my work to be all the more brave and vibrant.

At age 17, I fought stage 4B Lymphoma cancer, the experience of which continues to shape both the way I live and the way I write. Because the written word is my one true love, my work is deeply personal, insightfully optimistic,

yet always respectful of the grit it takes to be an authentic human being. 

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To work with me, or inquire about copywriting services, please use contact form at the bottom of this page.

Features:

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Fashion& Lifestyle

Fashion Runway & Collection Reviews

The Huffington Post: Designer Coverage/Cultural Criticism
The Seattle Times: Designer Coverage, Runway Reviews, Collection Release Coverage

DTLA Weekly: Designer Coverage, Fashion Industry News 

Jigsaw London - International Fashion Brand
Web Coordinator , Online Editor
· Authored daily blog posts, managed bloggers,

Created seasonal Lookbooks
· SEO and marketing copy, graphics, ads and product descriptions
 

WJ Apparel, Inc. - International Online Retail Company
Fashion and Lifestyle Editor
· Wrote 5-7 daily trend reports on fashion, tech, beauty and styling
· Product descriptions, model screening,

scheduling/conceptualizing photo shoots

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FIDOO Inc – Fashion/Tech Start-up

Account Manager

· Recruited new clients, representing the company online and at events

· Walked clients through creating online profile, utilizing FIDOO tools,

reaching new consumers and boosting their brand through website.

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Adicora Swimwear

PR/Marketing Director, Assistant to Head Designer/Founder

· Spearheaded all marketing efforts in social media, online campaigns, etc.

· Assisted designer in planning collection release, runway fashion shows

· Product descriptions, website copy, authoring company blog

Website &

Brand Development

Wellness Projects

Chignon Salon

Godtivity: Christian Lifestyle Brand

Creator: Affirmation Meditation Course (via Coursecraft)

Non Profits &

Philanthropy

Like Mind Space: Copywriter, Head of Creative Program Development-  holistic mental health program and community collective for artists and creatives coping with mental illness.

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WriteGirl, Los Angeles: Mentor/Volunteer - a non profit organization in Los Angeles

promoting creativity and self-expression through writing to empower girls.

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Americorp Year of Service: Habitat for Humanity - International Non-Profit

Family Services Coordinator

· Recruiting and directing candidate families through homeownership process

· Planning and leading homeownership classes, meetings

· Connecting homeowners to local resources, recruiting prospective families

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Boys and Girls Club of America: Educational Non-Profit

Technology Program Director; Computer and Writing teacher

· Teaching classes of 20-30 students on technology, computer use, and writing daily

· Creating daily lesson plans, measuring and showcasing student progress

· Ensuring technology program meets the needs of students, parents, and program donors

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Volunteer/Clothing Drive Host: Hope House Women's Shelter, Spokane Washington

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Accolades

Above: Speaking at

Tastemaker's Assembly

Left: Award for

Fashion Blog of

the Year

National Cancer Survivor Speakers Bureau

Registered Speaker

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Speaker: Tastemaker's Assembly

Flatiron, Manhattan NYC

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SheKnows Media "Experts Among Us" Contributor

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2012 Fashion Blog of the Year  

Metropolitan Fashion Week

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