RACHAEL

YAHNE

The Portfolio

Writer, journalist, award-winning blogger, and advocate.

I specialize in lifestyle copywriting and media coverage (fashion, health and wellness), memoirist essays, and interviews that showcase the vision driving innovators, designers and artists within their work. My work has been featured online and in print internationally in major magazines, books, countless blogs, brands galore and my own various projects. 

As a fashion journalist, I won 2012 Fashion Blog of the Year Award for an interview series I authored in Seattle, syndicated by The Seattle Times. I spent a Year of Service in Americorp, and today use my writing to help further causes  and companies I believe in, which fuels me to be  all the more ambitiously experimental in every word I write.

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At age 17, I fought stage 4B Lymphoma cancer, the experience of which continues to shape both the way I live and the way I write. I continually strive to better the lives of fellow survivors through advocacy, public speaking, and my own personal stories. Because the written word is my one true love, my work is deeply personal, insightfully optimistic,

yet always respectful of the grit it takes to be an authentic human being. 

Below you'll find clips to articles I've written, examples of websites and look books I've created for fashion brands, and other content I've created such as online courses, e-commerce sites, and more.

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To work with me, or inquire about copywriting services, please use contact form at the bottom of this page.

Features:

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Fashion& Lifestyle

Fashion Runway & Collection Reviews

The Huffington Post: Designer Coverage/Cultural Criticism
The Seattle Times: Designer Coverage, Runway Reviews, Collection Release Coverage

DTLA Weekly: Designer Coverage, Fashion Industry News 

Jigsaw London - International Fashion Brand
Web Coordinator , Online Editor
· Authored daily blog posts, managed bloggers,

Created seasonal Lookbooks
· SEO and marketing copy, graphics, ads and product descriptions
 

WJ Apparel, Inc. - International Online Retail Company
Fashion and Lifestyle Editor
· Wrote 5-7 daily trend reports on fashion, tech, beauty and styling
· Product descriptions, model screening,

scheduling/conceptualizing photo shoots

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FIDOO Inc – Fashion/Tech Start-up

Account Manager

· Recruited new clients, representing the company online and at events

· Walked clients through creating online profile, utilizing FIDOO tools,

reaching new consumers and boosting their brand through website.

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Adicora Swimwear

PR/Marketing Director, Assistant to Head Designer/Founder

· Spearheaded all marketing efforts in social media, online campaigns, etc.

· Assisted designer in planning collection release, runway fashion shows

· Product descriptions, website copy, authoring company blog

Website &

Brand Development

Wellness Projects

Chignon Salon

Godtivity: Christian Lifestyle Brand

Creator: Affirmation Meditation

Course (online)

Non Profits &

Philanthropy

Like Mind Space: Copywriter, Head of Creative Program Development-  holistic mental health program and community collective for artists and creatives coping with mental illness.

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WriteGirl, Los Angeles: Mentor/Volunteer - a non profit organization in Los Angeles

promoting creativity and self-expression through writing to empower girls.

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Americorp Year of Service: Habitat for Humanity - International Non-Profit

Family Services Coordinator

· Recruiting and directing candidate families through homeownership process

· Planning and leading homeownership classes, meetings

· Connecting homeowners to local resources, recruiting prospective families

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Boys and Girls Club of America: Educational Non-Profit

Technology Program Director; Computer and Writing teacher

· Teaching classes of 20-30 students on technology, computer use, and writing daily

· Creating daily lesson plans, measuring and showcasing student progress

· Ensuring technology program meets the needs of students, parents, and program donors

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Volunteer/Clothing Drive Host: Hope House Women's Shelter, Spokane Washington

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Accolades

Above: Speaking at

Tastemaker's Assembly

Left: Award for

Fashion Blog of

the Year

National Cancer Survivor Speakers Bureau

Registered Speaker

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Speaker: Tastemaker's Assembly

Flatiron, Manhattan NYC

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SheKnows Media "Experts Among Us" 

Contributor

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2012 Fashion Blog of the Year  

Metropolitan Fashion Week

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